March 5, 2012

Book 10: Soccernomics

Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U. S., Japan, Australia, Turkey- and Even Iraq- Are Destined to Become the Kings of the World's Most Popular Sport
Simon Kuper and Stefan Szymanski

Well, with a title like that, the authors are certainly making quite a few promises, aren't they? First of all, there's the direct allusion to Freakonomics, and the book certainly lives up to its predecessor's legacy, promising to shake up the World As We Know It but ultimately offering some suggestions born of both common sense (don't put your club on the revolving manager carousel) and heavily massaged, selectively applied data. Though Soccernomics does fall prey to many of the same pitfalls as its namesake, however, it is a worthwhile and interesting read, if not consistently engaging or as promising as its title suggests. More frustratingly than the nod to Freakonomics, perhaps, is the promise that herein lie the secrets of future United States dominance of international soccer- a point that is touched upon in the book's concluding chapter, sure, and alluded to throughout, but which becomes almost an afterthought, an inexcusable oversight when its promise comprises 21(!) words of the book's title. This ending actually becomes laughably anticlimactic, and illustrates how the authors, including a far-too-disappointing Simon Kuper, fail to adequately navigate through their sometimes interesting data, often interesting anecdotes, and insights intriguing and silly alike. After explaining their idea of examining soccer through data, they turn to a particular case study, England, in a move cleverly designed to appeal to their core audience. Though this makes sense in a way, and illustrates several aspects of the game that can be studied through data analysis, the chapter contains several allusions to later segments and ultimately feels out of place, particularly as the remaining chapters focus on specific trends or other aspects of the game, such as club teams and international teams.

Worse still, the authors fall into another trap executed so elegantly by their inspiration, and seem to be driven by a desire to prove points rather than to look through their data and see the revelations. This type of book celebrates the counterintuitive, and while that's admirable and, in many ways, often accurate, some bold assertions aren't so bold after all. Is it truly revolutionary to presume that, as European know-how spreads throughout the world, once averse nations such as the United States will warm to soccer? Moreover, the authors base large swaths of their analysis on a self-serving circle of proof. When studying the relative success of different nations, they swear by a metric that takes population, income, and number of international games played- and then use it to prove that those three variables account for success. Why those three, particularly when problems, such as the fact that nations in a weaker federation such as, say, the AFC, play each other more often than the European giants or Brazil? Sure, the United States underachieves based on these factors, but data cannot explain everything. And yet, maddeningly, though the authors acknowledge this, they routinely undercut their data with subjective analysis, which is fine if you're basing your conclusions on the data but which does not induce much confidence when data is supposed to reign unquestionably supreme. Perhaps, then, what the book proves is that, though numerical analysis might help fans understand soccer more thoroughly and help clubs or countries perform more efficiently, the world cannot be understood solely through anecdote or data. This anticlimactic realization on the part of the reader, coupled with the authors' inept organization, ignorance of their book's own title, and repetition of certain points, makes Soccernomics disappointing, perhaps not surprisingly.

Grade: B-

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